FROM RACHAEL CLAIRE | PARENTING & LIFESTYLE BLOGGER

WHEN YOUR BLOG IS A BUSINESS, IT PAYS TO BE PROFESSIONAL

BLOG IS A BUSINESS

Your blog may seem as if it’s your own personal space, but when it’s monetised a certain level of professionalism is not only advisable but necessary. Luckily, you can find out all about how to make your blog as professional as possible in the post below.

Creating a brand

One way to make your blog more professional is to create a brand that your blog represents. Happily, there are several different ways of doing this including choosing the right visual theme for your blog, getting a logo and banners created, and even perfecting your blogging voice. All things that can help to make your blog more consistent and seem a lot more professional.

Of course, there are other actions you can take to help brand your blog as well, such as creating a backstory the ‘about me’ section. After all, this is something that will not only describe your journey to becoming a blogger but will provide an additional element for your target demographic to connect with as well.

Communicating professionally

When your blog is your business, it’s essential that you do everything related to it as professional as possible. What this means is that you need to communicate with readers, and potential advisers in a professional manner.

Of course, the basis of this is to always be kind and courteous in communications, even private ones because it doesn’t take much for people to screenshot what you have written and share it on the web!

Additionally, you can enhance the professionalism of the communications you send out by using a digital asset management service. Of course, you may well be asking the question: what is digital asset management, and how can it help my blog? Luckily, the answer is simple.

Basically, it’s a service that allows you to choose from a vast range of templates for email and other documents that you can insert your own logo into. Something that will ensure every communication you may relating to your blog will not only be consistent but look as professional as possible too.

Structure your posts (and edit them)

Guess what? Most people don’t like to read a sizeable unstructured wall of text. In fact, it can not only put readers off but make you look like an amateur as well. To that end, it’s vital that you break up your text if you want your blog post to look as professional as possible.

What that means is using subheadings, and if relevant creating an introduction and summary at the end as well. Of course, it doesn’t hurt to edit your work either using a grammar and spelling checker and even coming back to post after a short time before you publish it can help you spot any typos that are likely to drag your professional image down.

Oh, and while we are at it if you want your blog post to come across as professionally as possible, it’s really worth investing some time into researching them and fact checking what you write about.

After all, there is nothing that can relegate you to the rank of amateur faster than publishing on a public platform, only to have your work shredded by your (understandably annoyed) readership.

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