APPROACHING BRANDS AS A SMALLER BLOGGER

I’ve been fortunate enough in my six years of blogging, to work with some incredible brands. I started off as a beauty blogger six years ago & worked with the likes of Burt Bee’s, which is still to this day one of my favourite brands! Since welcoming Teddy I have formed some amazing brand/PR relationships and worked with the most amazing people to create content.

I hate the terms “BIG OR SMALL” blogger, but I am definitely classed on the smaller side & yet I have still worked with some top brands including My Hummy, Fisherprice & Leesa. You don’t need to have a plethora of followers for brands to see what amazing potential you have to create something great that your audience will love.

APPROACHING BRANDS AS A SMALLER BLOGGER

I don’t have a huge following by any means, to give you a rundown of my social media following I have, as of August 2018) a combined following of 3.1k (that is Instagram, Twiter, Facebook page & Pinterest). It is becoming more & more important to brands that, obviously they want someone to have a semi-decent following, but it is all about engagement! If you have a small audience, but you have an audience that connects that is so important. Whether it is comments on your blog posts or lots of interaction on Twitter, brands look at your profile as a whole.

Honesty is absolutely key when you want to create a relationship with brands, don’t ever lie about your followings or engagement. It will only look bad on you because they will find out. Appreciate your audience no matter how big or small it is.

MEDIA KITS

As soon as you decide you want to start working with brands, I would definitely create a media kit for your blog. This will show brands everything they need to know about your blog including; all your stats, followings, brands you have worked with previously & your collaboration options. I update my media kit monthly, so it is always up to date and ready to send. My lovely friend Gee has a whole blog post all about media kits here.

CONTACTING BRANDS

The majority of my collaborations with brands has come from me emailing them, don’t feel cheeky or embarrassed. The same goes for a lot of bloggers! There is absolutely no harm in connecting with a PR or brand, introducing yourself and letting them know you love their brand and would like to be considered for any collaborations they are currently working on or any future plans they have. I have never received a horrible email from someone that I have approached first. Sure, they might say “Oh we’ll add you to our database” which could mean, NO THANKS, but if you don’t ask, you don’t get. Blogging is such a huge world and it’s easy to fall under the radar. Put yourself out there & amazing things could happen for you & your blog.

If you are unsure where to find contacts for brands, I usually turn to google or even message the brand directly on either Instagram or Twitter and ask if they have a email they use to discuss blogging opportunities & collaborations.

EMAIL TOP TIPS

  • If you can find out the name of the person you will be emailing, USE IT! It gives a much more personal & friendly feel, not like you have just sent out a generic email to a load of brands. I know from a discussion with a PR assistant that they are the emails that stand out, the ones with their name at the top. It shows you have taken the time & effort to find these details out.
  • Don’t waffle on. The key is to keep it short, descriptive and to the point. Write an introduction to yourself & your blog/blog topics, a couple of sentences about why you love their brand or products. A brief mention on why you would like to collaborate and think your blog will be a good fit. I also always add a call of action “I’d love to discuss any ideas you have?”, lastly share your media kit with them that way they have any additional information they may need.

I usually give a brand around a week or two to reply & if they still haven’t, I will send a follow up email. Most brands, in my experience, usually reply within a couple of days. Once they have replied, then you can go into more depth with your collaboration ideas.

Try not to feel discouraged if a brand doesn’t want to work with you – companies all have different budgets & goals, it is just a case of finding the ones that are a great fit. Just keep going, sending emails, interacting with brands & eventually you’ll land a collaboration you love!

PLANNING

Before you start pitching & emailing, you want to take the time to start planning your content, what kind of direction you want to go in. Whether it will be a full post dedicated to a certain item/product, or just a feature in a wrap up type post. If you are planning on asking for a budget to go alongside the collaboration, I would (if you haven’t already put them on your media kit) start putting some sort of figures together. If it’s a full blog post for example rather than just a Instagram post, you would charge much more! Don’t sell yourself short, but also don’t go crazy – chances are you won’t even get an email back.

EMAIL EXAMPLE FOR PRODUCT REVIEW

“Hello (insert name),

My name is Rachael and I run a parenting & lifestyle website, From Rachael Claire, where I share my journey as a first time mummy. I also share more personal updates & lifestyle posts.

I am reaching out to you because I absolutely love (insert brand) and have been using them organically for a while, I particularly love (name product).

I would absolutely love to discuss a collaboration with you, or be kept in mind for any future collaborations you have planned?

I have attached my full media kit that has all my up to date statistics, if that is something you would like to see.

I can’t wait to hear from you.

Rachael”

EMAIL EXAMPLE FOR SPONSORED WORK

“Hello (insert name),

My name is Rachael and I run a parenting & lifestyle website, From Rachael Claire, where I share my journey as a first time mummy. I also share more personal updates & lifestyle posts.

I am reaching out to you because I currently have some openings for sponsored posts this month & I would love to work together.

I wondered if we could possibly discuss a collaboration or if I could be kept in mind for any future collaborations you have planned?

I have attached my full media kit that has all my up to date statistics, if that is something you would like to see.

I can’t wait to hear from you.

Rachael”

TAKE NOTE

Make a note of any brands who get back to you, what ideas you have for the collaboration, any terms & conditions the brand have, whether there is a deadline & I usually make a note of when the item is received.

I hope you found this post useful & it gives you a little guidance into approaching brands/PR’s.

 

 

 

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